Wigix Brings Community to Online Shopping.

Wigix Brings Community to Online Shopping


Wigix Launches New Ecommerce Community Network Starting with Book Lovers and Parenting

OAKLAND, Calif., March 4 /PRNewswire/ -- Wigix (www.wigix.com), the world's first online stock market for consumer products, today announced the launch of its community network, which aims to create a community of buyers, sellers and enthusiasts around specific interests. The communities allow users to interact with groups focused on various market segments including fashion and beauty, consumer electronics, green living, parenting, book lovers and more. This initiative is kicking off with the launch of the first two targeted communities - Toddults and Bookworms.

"One of our goals in developing Wigix is to provide a new online shopping experience created and perpetuated by the people involved. Most current experiences involve product searches that are convoluted, confusing and constrained, resulting in a grab bag of listings with varying degrees of information," said James Chong, CEO and co-founder, Wigix. "This does not engender a community of interest around an object of mutually shared desire; instead, buyers and sellers snipe and gripe over single trades where they should be debating and rating. We want to change that and provide gathering places for enthusiasts centered around their passions and expertise."

The Toddults community is where buyers, sellers and experts can come together with a focus on raising children. The community will allow consumers to find out from experts what products are best to raise healthy children from toddler to adult as well as discuss controversial topics including the octuplets mother, Heelarious high heels for babies and more. The Bookworms community is where users can share, discuss and vote for their favorite books. Buyers, sellers and enthusiasts can come together to share their knowledge and find the best deals, while making educated transactions about their products of interest.

"I am excited about being a part of something so new and fresh. Wigix is really changing the way we interact with a retail site and I look forward to sharing my knowledge in Wigix's Toddults and Bookworms communities," says Francine Levitov, a Wigix Category Expert and Bookworms Community Expert.

Continuing on the company's commitment to develop a unique and compelling online marketplace, Wigix's community networks will now allow members to join specific groups, gain product information and expertise through like-minded individuals, share photos and experiences, easily search for the products they are looking to buy or sell and develop an overall sense of community.

About Wigix

Wigix (www.wigix.com) is the world's first online stock market for consumer goods. Wigix uses NASDAQ-style trading along with community and social networking technologies to create a community-driven marketplace that not only delivers dramatically lowered costs and improved user experiences but also a vibrant community of passionate and informed collectors, owners, and traders who can all share in the success of the site. Wigix's catalog of over two million unique items is structured to allow buyers and sellers to easily find specific products and avoid the common problem of multiple listings that exist on other sites. Take a look at the uniqueness of Wigix's catalog at: www.wigix.com/index.php/item/detail/8911/Nintendo-span-stylecolor-de4e00bWii-b-span-Home-Console-Game-System

Wigix, Inc. was founded in 2007 by James Chong, a successful entrepreneur who also architected the online trading systems at Charles Schwab. In addition to Chong, Wigix's team includes co-founder Bob Lee (a former Charles Schwab colleague) and Albert Loh, along with other Internet and software veterans. Wigix is headquartered in Oakland, California, and also has operations in China.


SOURCE Wigix